Myntra launches a new campaign named “Tyohar Ki Fashion Shopping, Only With India’s Fashion Expert”. The campaign expects to arrive at both existing and new users, with an elevated spotlight on territorial customers, to advise them about Myntra’s fabulous contributions for the happy period, and Big Fashion Festival specifically.
“This release of Myntra’s Big Fashion Festival carries with it the choicest choice from almost 8000 brands, offering the biggest ever assortment of 10 lakh styles, making it one of the greatest Navratri fashion occasions in the country, this bubbly season,” the Myntra said to the media.
Vibing on 'aaja aaja mai hoon pyaar tera’ coz can’t wait for Myntra’s BFF sale ?#3rdOctoberMyntraBFF
— Myntra (@myntra) September 30, 2021
“The Tyohar Ki Fashion Shopping, Only With India’s Fashion Expert campaign is set to open the greatest ever celeb presence for Myntra across social media channels, particularly Instagram and Facebook. As a feature of it, 200+ top celebrities and powerhouses are set to drive mindfulness through pre-buzz and occasion days and feature the design ranges, including event wear, among their fans and devotees while outfitting the compass of Myntra Studio and different stages. The brand is focusing on a 3X leap in online media impressions for the campaign over the past release of Big Fashion Festival held last year in October,” said the Myntra spokesperson.
He also added, “Along with that the brand’s current band of popular faces, like Kiara Advani, Samantha Akkineni, Disha Patani, Hrithik Roshan, Vijay Deverakonda, Silambarasan, and Dulquer Salmaan, the customers will observer other driving big names from Bollywood, for example, Vaani Kapoor, Yami Gautam, Mallika Dua, and Konkona Sensharma among others in district explicit commitment through different substance arrangements like Youtube Shorts, Instagram reels, stories, and videos.”
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The trending videos like 15-second advertisement films are right now live across different popular Television channels, OTT, social and advanced stages. These movies show the celebs reporting the dates for Myntra’s Big Fashion Festival, trailed by call-outs of uncommon costs and offers from a large of famous brands and related classes.
Likewise, a large group of Bollywood town and OTT celebs, daily soaps television stars, and Youtube content makers, for example, Bhuvan Bam are meeting up to campaign high-sway correspondence enhancement for the greatest ever release of Myntra’s Big Fashion Festival.
There are many exclusive advertisement videos which gonna broadcast through digital channels, highlighting a portion of the top big names related to Myntra incorporate, Menswear, Kidswear, Footwear, Women’s Western wear, Beauty and Personal Care, Women’s Ethnic Wear, and Accessories. With the current version of Big Fashion Festival agreeing with the T-20 series, Myntra has worked together with Chennai Super Kings and Royal Channelgers Bangalore to enhance the visibility of the campaign and offers.
Commenting on the launch of the Big Fashion Fiction campaign, Harish Narayanan, CMO, Myntra, said, “The Navratri season is the most anticipated time of the year, and merry shopping assumes an urgent part in lifting the festival soul. With the current version of our Big Fashion Festival, being our biggest ever release as far as brands, determination, and offers, we have made a vigorous 360-degree campaign that features our collections, yet in addition arrives at each associate of customers, with an equivalent spotlight on those celebrating regional celebrations. Consequently, we have not just expanded presence by focusing on driving social, computerized, and electronic stages, yet additionally, the recurrence, to help top-of-mind review among different age customers, the nation over. Our ritzy pool of big-name brand ambassadors will assist with building up a more profound association with the customers while underlining the job of Myntra explicitly in this happy season.”
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