Flipkart is one of the most popular eCommerce marketplaces in India has recently announced Ranbir Singh and Alia Bhatt as a brand ambassador of Flipkart. This news comes to power when the company launched its new campaign which includes the “India Ka Fashion Capital” slogan featuring Bollywood entertainers Ranbir Kapoor and Alia Bhatt.
The campaign suggests to consumers “Wear The Next”, Flipkart Fashion welcomes the brand beloved, the pioneers, and accordingly the spotlight trenders, to have their own style decisions while keeping up with trending style. The advertisement is pointed toward motivating fashion sweethearts the nation over to refashioned their design remainder with the freshest styles accessible on Flipkart.
The fight for customer procurement has taken a new turn with the top eCommerce organizations as Flipkart to Amazon appointing the famous Bollywood celebrities to push their brands. Interestingly since it started operations in the country, Amazon tied up with Amitabh Bachchan, Alia Bhatt, and Salman Khan among a couple of others. On the other hand, Flipkart named Ranbir Kapoor and Alia Bhatt as its brand ambassador. The previous year, Flipkart worked with Ranbir Singh and Shardha Kapoor.
Keep your style up to date, just like Ranbir Kapoor! Shop the latest collections from brands at the best prices at Flipkart Fashion, #IndiaKaFashionCapital. Get #SomethingNewEveryday! pic.twitter.com/Vwc2lDFDh3
— Flipkart (@Flipkart) May 29, 2019
The new advertisement campaign exhibits Flipkart Fashion’s brand ambassador, Ranbir Kapoor and Alia Bhatt, are frequently seen instructing buyers about continually being ahead in their style game by “Wearing The Next” through a significant media blend, utilizing styled fashion remainder and designated correspondence for different miniature portions of customers. The Flipkart campaign is broadcasted on TV and social platforms for about 2 months. Besides two TVCs, shoppers additionally will see a ton of curated digital content. From short videos discussing the benefits of shopping on Flipkart Fashion to a few social media challenges, buyers will see the team in different drawing-in and intelligent configurations.
The fashion business in India has changed in various ways this previous year, as shopper needs actually advance when needs themselves stay dynamic. A few groups in the previous year have made a blaze of retribution and reevaluating as they looked at their style prerequisites through an uncommon focal point. With the vast majority of individuals remaining securely inside, the pandemic set off changes and brought numerous new clients online to encounter fashion through online business, in metro urban communities as well as in more modest areas and towns. Purchasers today are style cognizant, esteem chasing, and try to have the most trending superstar style.
Discussing the campaign, Sukriti Bajaj, Senior Marketing Manager at Flipkart, said “Ranbir and Alia have been instrumental in making awareness about numerous significant social issues in India. They are big influencers among the youngsters. Their name is synonymous with sincerity, hard work, and devotion to his art. These are values that are totally in a state of harmony with Flipkart’s ethos of fashion, security, and dependability, hence we felt that these celebs are the ideal brand ambassador for our company to influence billions of Indians.”
Shoumyan Biswas, Flipkart head marketing official said, “Bollywood big names are one of the main motivations for style thus it was normal to connect with 2 greatest fashion symbols as brand ambassador for Flipkart Fashion. The mission repeats Flipkart as a fashion objective.”
Ranbir Kapoor, one of the most highly compensated actors in India, is figured out how to have inked a multi-year endorsement deal Flipkart.
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