dlf marketing strategy

Delhi Land and Finance (DLF Limited) is a very big name in the commercial real estate sector. It was established by Chaudhary Raghvendra Singh in 1946 and it is headquartered in New Delhi, India. It is remarkably difficult to examine genuine real estate business in India without giving an exceptional reference to the DLF company.

DLF is a company that began under the name Delhi Lease and Finance in the year 1946. The organization pointed toward rolling out pondered improvements and elevate the Real Estate industry in the country.

Let’s know more briefly about the DLF marketing strategy as well as their success story.

Beginning of the DLF

DLF started its service by fostering a portion of the underlying Residential Colonies in Delhi like South Extension, Kailash Colony, Shivaji Park, Rajouri Garden, Krishna Nagar, Greater Kailash, and Hauz Khas. They intended to contribute fundamentally to building the new developing India and become the world’s most real successful real estate organization.

Furthermore, to fabricate the best real estate ideas across 6 business lines with the best expectations of demonstrable skill, morals, quality, and client assistance. DLF’s central goal being supported endeavors to improve client worth and quality. Moral and expert assistance and regard for all networks and conditions.

DLF Growth

DLF (Delhi Land and Finance Limited) projects more fragile monetary results in this quarter, attributable to severe lockdown limitations during April and the month of May.

“Quarter 1 FY21 is relied upon to be a waste of time, attributable to the drawn-out lockdown and absence of momentary permeability for the customers,” DLF said.

“We expect that some similarity to predictability will return towards Quarter 3 FY21.” Given the conditions, the real estate organization’s office rental business held up rather well.

The company’s most rents were collected in the month of April and May, the administration told experts. “The executives accept that ‘work from home’ may insignificantly affect interest, yet de-densification will drive interest for extra office space. Along these lines, by and large, the DLF doesn’t expect any huge hit on office interest,” Edelweiss Securities Ltd experts said in an official statement.

dlf advertisement

DLF Marketing Strategy


DLF’s essential business is the advancement of private, business, and retail properties in India. The organization has a unique business model whose profit stirs from advancement and rentals. Its openness across organizations, sections, and geologies.

DLF has additionally wandered into architecture and hotel sectors. DLF business assists with incorporating real estate back boning to its business activity spanning across land, plan, development, offices additionally marketing.

The innovative business project incorporates Homes, workplaces, plugs, and Malls. Which is partitioned into Super Luxury, Luxury, and Premium categories.

They additionally offer numerous items and services like townhouses, duplexes, and above all condos and are accessible in different sizes too. DLF’s annuity business manages the rental business of corporate workplaces and retail. DLF’s endeavor in business projects incorporates shopping centers and different IT SEZ structures.

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DLF targets enhancing its image by advertising and has a unique financial plan devoted to advertising only. Their special mediums incorporate papers, magazines, TV, and radio. DLF Avenue has carried out another merry shopping effort, ‘Festivitival season shopping begins at DLF Avenue.’

Additionally setting intelligent bulletins on basic places in immeasurably significant urban areas of India. All of these actions are required to draw in the versatile to come and put resources into their organization. They have a committed group that calls the clients and educates them about their products and the benefits of putting highlights into their organization.

Additionally, they have an official website where they give all the data to clients. DLF endeavors to save the climate from conceivable contamination which is found in its most latest campaign Swach city campaign. They additionally supported the IPL games in India to build its image esteem.

The DLF Foundation Swachh City Campaign strives to accomplish the goal of making Haryana free from pollution & dirt by…

Posted by DLF Foundation on Tuesday, November 7, 2017


The price methodology of DLF incorporates a specific level of Profit, to the absolute expense of the product and services. The general expense of the item is determined in the wake of including a wide range of expenses into the market cost.

While following this methodology, no different variables like costs of substitute merchandise, nature of interest, and so on are thought of and now and again items are accessible by the business undertakings at a lower cost than the market cost.

DLF’s minimal expense housing will focus on the lower and blended pay bunch clients. Thus, valuing will be around from 1,000 to 4,000 for each square foot. The complete cost of a house will associate with 40 lakhs or more. This will be made conceivable by the decrease in costs of concrete by more than 40% and in that of steel by more than 20% in the beyond 2 years and DLF will restrict with landowners and give them a portion of benefit rather than minimal expense land.

DLF likewise looks for endowments from the Government by taking up projects in Tier B urban cities on the SEZ idea.


The real estate business in India is tormented by a few challenges. One major test that disrupts the general flow of marketers and merchants is the absence of trust and straightforwardness between the client and the developer. At the point when Karan Kumar took up the situation as DLF’s very first CMO, it was evident that it would be his concern to settle.

“At the point when individuals need to purchase a result of high-ticket esteem like a home, they need to have a deep understanding of the item and furthermore all that accompanies it. It’s fundamental to have an extremely fair and straightforward discourse without offering any sort of over-expressions or detailing any sort of authentic errors,” Karan clarifies.


A definitive ROI on content marketing remains completely clear in the company mindset: revenue generation and all promoting endeavors should help deals speed while winning the trust of the clients.

DLF has been successful in keeping up its image esteem and as of now, it is one of the highest real estate companies in India.

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